Hexagon Cup

//Role

Art Direction

Web design

Webflow development

Collab with Lightbros Creative

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//Tech

Photoshop

Illustrator

Figma

Webflow

//Year

2023

HexagonCup was born as a tribute to Padel under a revolutionary format, with the best players competing in international Teams for an unprecedented prize money. 6 teams, 6 players per team divided into 3 diverse pairs: 1 male, 1 female, 1 junior.

Website

Socials

// 01

Project Overview

Our goal with the HexagonCup website was to create a vibrant hub that not only shares information but also vibrates with the energy and newness of this groundbreaking tournament. We wanted to capture the buzz of the event, highlighting its inclusive nature that unites male, female, and junior players in a competitive yet supportive atmosphere.

Industry

Sports

Approach

Vibrant, Modern, Energetic

Key Words

Padel - Dynamic - Interactive

//02

The Challenge

//03

Brand Identity

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//04

3D Design

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Social Design

//06

Web Design

Our challenge was capturing the HexagonCup's essence and make it available for everyone. We aimed to spotlight its one-of-a-kind format and inclusive spirit, while also getting fans and players excited, and ensuring everyone grasps the details of this event in a clear and engaging way.

While developing the HexagonCup website, we splashed the site with the tournament's lively color palette – a blend of bold blues, vibrant purples, and greens; as well as micro-animations and incredible photographic content from the tournament. This choice wasn't just about branding; it's about injecting the website with the same energy and excitement buzzing around the HexagonCup.

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Desktop

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//07

Web Stats

Apart from the big traffic handled during the tournament, with more than 1.7 million views in 14 days, the HexagonCup website has achieved great performance, with excellent loading speeds, amazing accessibility, and adherence to SEO standards.

50M

Views

100%

SEO Performance

95%

Views

91%

Views