Innovation Tax

//Role

Art Direction

Brand Identity

Social Design

Web Design

Webflow Development

//Tech

Illustrator

Photoshop

Figma

Webflow

Vimeo API

GSAP animations

Lottie

//Year

2023

Innovation Tax is a boutique consulting firm specializing in the implementation, development, and international expansion of businesses.

Website

Socials

// 01

Project Overview

Innovation Tax offers a unique service that demanded a sophisticated approach. At Apogeo, our goal was to encapsulate their expertise and transparency through a well-rounded brand identity.

Industry

Consulting

Approach

Minimalist, Harmonious, Elegant

//03

Brand Identity

For Innovation Tax, the creation of a brand identity was about communicating elegance, professionalism, and most importantly, transparency. To achieve this, we developed a minimalist design that favored clean lines and a restrained color palette.

We designed the logo and brand elements to be simple yet striking, reflecting the brand's commitment to clear, straightforward consulting services. Using a palette of blues and aqua tones, along with subtle gradients, dark tones, and thin-lined iconography, we've achieved a sophisticated yet approachable look. This combination makes Innovation Tax memorable and underscores their dedication to clarity and elegance.

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//04

3D Design

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//06

Web Design

For the Innovation Tax website, our aim was to create a digital hub that truly represents their brand essence. We went for a minimalist yet elegant design that's not only visually appealing but also easy to navigate. This way, visitors can effortlessly explore and find exactly what they're looking for.

We've added subtle animations and interactive features to help users navigate the site easily, keeping them engaged without feeling overwhelmed. Through the use of white space and minimalist elements, we've not only reinforced the brand's commitment to clarity and transparency but also ensured a smooth browsing experience for everyone.

Desktop

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Mobile

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