The AAE logo, a minimalist circle framing the ‘AAE’ acronym, symbolizes clarity and effectiveness, ideal for digital and small-scale promotions. The green and blue color scheme emphasizes their dedication to environmental protection, while organic patterns and textures enrich the brand’s narrative.
Opting for a naturalistic and organic web design, we avoided cluttered sections and chose light colors to convey transparency. The user journey is enhanced by intuitive animations and a functional layout that aligns with AAE’s brand identity and accessibility standards, offering a seamless experience.
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